Johnson & Johnson
Writer, Director, Producer, Editor
Dental students Jack and Heather challenge the Myth that “all mouth rinse formulations are the same.”
Created as influencer marketing for the millennial Dental students. This video faced the challenge of being engaging enough to hold the attention of a millennial student, while still being scientific enough for professors to show during lectures.
The result was a huge success, Mythbusting has been utilized by dental schools internationally.
Langton Media provided the client and agency full service creative direction, scriptwriting, production, and post production services.